This advertisement for milk may only seem like a promo for milk which is selling out for Supermen, but it is actually chock full of rhetorical devices. Superman is a large and iconic character which one would not often associate with milk, and this ad uses that to it's advantage and argue that you should drink milk. This article uses an allusion, juxtaposition, and a deductive argument to convince its readers to drink milk. The first rhetorical device that this ad uses is an allusion. The ad alludes to one of the most famous super heroes of all time, Superman. By alluding to Superman, one of the strongest and best of the superheroes whose name has become synonymous with being great, and implying that he drinks milk makes the reader think that if they drink milk, they will be a "superman". This article also takes superman and juxtaposes him with their blurb about milk. They paint an image of a strong human in their description of what calcium does to your body; but by juxtaposing superman with those words, they create a basis to compare to and make the readers think that by having their calcium they will "become superman". This article also structures their argument deductively. The article implies that it is good to be super, they say that the calcium in milk will make you super, so therefore you should drink milk. This argument is not only easy to follow, but also makes its readers feel like becoming like superman is easy to achieve.
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