TOW #11 magazine ad

This advertisement for some form of laundry product from a magazine contains a message that is apparent even at a moment’s glance. The ad uses a simplistic layout to attract the eyes of the readers of the magazine and incongruity to add a humorous element to it. The layout of this ad is very easy to look at and interpret. The two wrestlers dressed in solid colors take up most of the picture and the background is blurred to keep the focus on the two men. This kind of set up attracts the eyes of magazine readers who are skimming through and easily conveys the ad’s message to it’s observers at a moment’s glance. This simple ad mainly employs the use of incongruity. This article takes wrestling, a very intense and violent sport, and put’s a smile on the face of one of the wrestlers when a wrestler should usually look like they are struggling. Because of hoe bizarre this scene looks, it creates incongruity and satire. This incongruity also shows the power of the product. The uniform that the red wrestler is wearing is obviously dirty with sweat stains all over it, but when the blue wrestler smells it he still smiles. This shows that the product is so powerful that even through sweat cloths still smell pleasant. This ad effectively conveys a message with as little interpretation as possible. The simplicity of it suits its placement in a magazine where people just gloss over advertisements.