TOW # 26 Garnier ad

This hair advertisement uses some hairy tactics to appeal to its readers. The largest and most evident rhetorical device in this full page advertisement is juxtaposition. This ad juxtaposes the women smiling with their hair to make it seem like their hair is making them so exuberant. Because these women are so happy about their hair, it makes the reader think that because they used this product it has made them happy and confident. This ad also utilises inductive and deductive arguments. At the top it says "nourished hair means better color." It also uses an inductive argument to show that their product is the best for nourishing hair. By convincing the reader that their product is the best for healing and nouring hair and that nourished hair has the best color, it makes the reader want to buy their product because it would color their hair the best. It would also have to added effect of keeping their hair healthy.